CEAT: Indian giant in the world of rubber

CEAT is an Indian rubber manufacturing company founded in 1924 in Italy as Cavi Elettrici e Affini Torino. With more than 90 years of experience, this company is one of the oldest and largest rubber manufacturers in India and the world. CEAT produces a wide range of tires for passenger cars, trucks, buses, motorcycles and agricultural machinery.

History:
* 1924: Established in Italy
* 1958: Entering the Indian market
* 1983: Acquisition by RPG Group
* 2006: Launch of radial tire production unit in Sri Lanka
* 2009: AMW exit from CEAT Kelani joint venture
* 2012: Setting up the largest radial tire manufacturing plant in India

Products:
CEAT produces a variety of tires for passenger cars, trucks and buses, motorcycles and agricultural machines.

Awards and honors:
* National Quality Award in 2003, 2004, 2005, 2007 and 2011
* The best exporter award in 1994 to 1998
* India’s Top Brand Award from 2003 to 2007

Global presence:
CEAT exports its products to more than 100 countries and has factories in India, Sri Lanka and the United States.

CEAT in Iran:
Ceat tires are imported and supplied in Iran by various companies, including Alton Rah Khalij Fars, and are very popular due to their high quality and reasonable price.

Strengths:
* A long and brilliant history
* Wide range of products
* High Quality
* The price is right
* Global presence

weak points:
* Lack of familiarity of some Iranian drivers with Seat brand
* More focus on the Indian market

Conclusion:
CEAT is a leading tire manufacturing company with a long and illustrious history, offering a wide variety of high-quality tires at reasonable prices. This company is expanding its presence in global markets and has a bright future ahead.

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