July 20, 2024 – In a landmark move, CEAT, one of the world’s leading tire manufacturers, announced its selection as the official tire partner of Bayer Leverkusen, one of Germany’s top football clubs. This partnership, set to last for two years, will extend until June 30, 2026.
With a stellar track record in the Bundesliga and the German Cup, along with a strong presence in European competitions, Bayer Leverkusen has made a significant stride by teaming up with a global brand. This partnership sets CEAT on the course to becoming one of the leading brands in international markets, particularly in Europe.
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